For marketers, AI is perhaps the most intimidating abbreviation flying around the boardroom, the event hall, and the company Slack channel.
But it doesn’t have to be.
Just as complex software deployments have become streamlined and marketer-friendly through software as a- service (SaaS), artificial intelligence will be going the same way much sooner than we all think.
Marketing and AI: Bridging the Gap
Before we talk AI, let’s first talk personalization—a term marketers are far more comfortable with. Today, many brands face troubles when attempting effective personalization at scale. Either they lack the quantity of content required or they are unable to match all their content with the right customer, at the right point, at the right time in the customer journey.
According to research from The Harris Poll, nearly three-quarters of consumers in North America think brands struggle to create personalized and individual experiences, in large part because of rising expectations.
Solving thiat industry-agnostic problem is where AI comes in. With AI, marketers can offload the time-consuming and cost-intensive tasks of high-grade personalization by relying on AI to offer predictive insights and content insights that result in an automated personalized experience.
The problem? Although 86% of executives say AI and machine-learning are necessities for the organization, 79% have yet to adopt these technologies. The disconnect comes from the following question: “How exactly can AI and marketing merge on the frontlines?”
At Sitecore, we envision that the digital experience platform (DXP) and customer experience industry’s first AI solution is on the horizon: i.e., a marketer-friendly AI that automatically identifies visitor trends, creates customer segments, and modifies page elements to deliver personalized experiences.
With such accessible AI at hand, marketers can benefit from…
- Automatically identified visitor trends
- Automatically generated customer segments
- Automatic page and content modifications to deliver personalized experiences
- Rapid analysis of each customer’s behavior to understand their interests and intent, enabling marketers to learn about where each person is in their journey—without the guesswork—and determine the best content for each customer while continuously optimizing their experience, nurturing them toward conversion
Why marketers and AI need each other
Why Marketers need AI
Mid-market and enterprise brands are struggling to reach the level of personalization maturity that the likes of Amazon and Netflix are training consumers to expect as standard. AI can help:
- Increase ROI from content investments: With automated personalization and segmentation, increase the ROI on your content investments by always displaying the most relevant content to your customers.
- Increase productivity of your marketing team: Time spent away from defining personalization rules and customer segments can be used to create more effective content.
- Gain deeper insights into customer behavior: AI can assist in analyzing visitor interactions with every piece of content, helping you further refine your content creation.
- Deliver real-time personalization at scale: Make adjustments without worrying about updating segmentation and personalization rules as your business grows.
Why AI needs Marketers
AI brings the power of automation; it adds speed and precision where humans would typically require more time and would be able to make only educated guesses.
What AI doesn’t do is empathize with your audience’s evolving emotional needs. Brands need to show empathy. AI allows marketers to skip the mundane tasks so they have the freedom to do what AI can’t do: be human.
Adding that human element to digital marketing has taken on a whole new level of importance: for example, in understanding and engaging appropriately to popular culture, political sensitivities, public celebrations, and even social unrest.
* * *
With all of the above benefits in mind, CMOs and other executives should look forward to an AI-enabled personalization strategy—but also be mindful of an AI-centric one.
As we move toward AI-powered automation of some of the most grueling elements of contemporary marketing and content authoring at scale, it’s vital to remember that, as time and cost-saving as it may be, AI alone won’t be enough to turn any ailing marketing strategy around.
To learn more, download Sitecore’s practical guide, which will help you to fundamentals in place to augment and empower human intelligence, leverage AI to drive digital customer experiences, and get buy-in from the C-suite.
Original post: https://www.marketingprofs.com/articles/2020/42832/marketers-need-ai-and-ai-needs-marketers
Excellent way of explaining, and nice article to take information concerning my presentation topic, which i am going to deliver in college.
I do trust all of the ideas you have offered on your post.
They’re really convincing and can certainly work.
Nonetheless, the posts are very short for beginners. May
you please extend them a little from subsequent time?
Thank you for the post.
For newest news you have to pay a quick visit web and on the web
I found this web page as a finest site for latest updates.
I am the owner of JustCBD Store label (justcbdstore.com) and I am currently planning to expand my wholesale side of business. I am hoping anybody at targetdomain share some guidance ! I thought that the most ideal way to do this would be to connect to vape stores and cbd stores. I was really hoping if anyone could suggest a qualified web-site where I can get Vape Shop BUSINESS DATA I am presently taking a look at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Not exactly sure which one would be the best selection and would appreciate any guidance on this. Or would it be much simpler for me to scrape my own leads? Ideas?
I’m the business owner of JustCBD Store brand (justcbdstore.com) and I am currently trying to expand my wholesale side of business. I am hoping anybody at targetdomain can help me . I considered that the best way to do this would be to reach out to vape companies and cbd retail stores. I was really hoping if anybody could suggest a trusted site where I can get Vape Shop B2B Database with Emails I am already checking out creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Unsure which one would be the best selection and would appreciate any assistance on this. Or would it be easier for me to scrape my own leads? Suggestions?
I was able to find good information from your articles.
There is definately a great deal to know about this topic. I really like all the points you made.
Way cool! Some extremely valid points! I appreciate you writing this write-up and also the rest of the site is extremely good.
Very good blog post. I definitely appreciate this site. Keep writing!
Howdy! This article could not be written any better! Going through this post reminds me of my previous roommate! He constantly kept preaching about this. I’ll forward this information to him. Pretty sure he’ll have a very good read. Many thanks for sharing!
That is a really good tip especially to those new to the blogosphere. Short but very precise information… Appreciate your sharing this one. A must read post!
It’s hard to come by well-informed people about this topic, however, you seem like you know what you’re talking about! Thanks
This blog was… how do I say it? Relevant!! Finally I have found something that helped me. Thanks a lot!
Good information. Lucky me I came across your website by chance (stumbleupon). I’ve saved as a favorite for later!
Hello there, There’s no doubt that your site could be having browser compatibility issues. When I take a look at your website in Safari, it looks fine however when opening in I.E., it’s got some overlapping issues. I just wanted to provide you with a quick heads up! Besides that, fantastic blog!
This is a topic that’s near to my heart… Take care! Exactly where are your contact details though?
Howdy! This article could not be written much better! Looking through this post reminds me of my previous roommate! He constantly kept preaching about this. I’ll send this article to him. Pretty sure he will have a good read. Thanks for sharing!
I used to be able to find good advice from your blog articles.
I really like it when people come together and share opinions. Great website, stick with it!
An intriguing discussion is definitely worth comment. I do think that you need to publish more on this issue, it might not be a taboo subject but generally folks don’t speak about such issues. To the next! All the best!!
Aw, this was an extremely good post. Taking the time and actual effort to create a top notch article… but what can I say… I procrastinate a lot and don’t manage to get anything done.
Your style is so unique compared to other people I have read stuff from. Many thanks for posting when you have the opportunity, Guess I’ll just book mark this site.
This is the right website for anyone who wishes to understand this topic. You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa). You definitely put a fresh spin on a subject that’s been discussed for ages. Wonderful stuff, just wonderful!
An interesting discussion is worth comment. I do think that you need to write more about this subject matter, it may not be a taboo matter but typically people do not speak about these issues. To the next! Best wishes!!
That is a good tip particularly to those fresh to the blogosphere. Simple but very precise info… Appreciate your sharing this one. A must read article!
Hi there! This post couldn’t be written much better! Looking through this article reminds me of my previous roommate! He continually kept talking about this. I will send this information to him. Fairly certain he’ll have a great read. I appreciate you for sharing!
You’re so cool! I do not think I’ve read through something like that before. So good to discover somebody with a few genuine thoughts on this topic. Seriously.. thank you for starting this up. This website is something that is required on the internet, someone with a little originality!
An outstanding share! I’ve just forwarded this onto a friend who was doing a little homework on this. And he actually ordered me dinner due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to discuss this topic here on your web page.
The next time I read a blog, I hope that it does not disappoint me just as much as this particular one. I mean, I know it was my choice to read, however I genuinely thought you’d have something useful to talk about. All I hear is a bunch of complaining about something you can fix if you were not too busy looking for attention.
Right here is the right web site for anyone who hopes to find out about this topic. You realize so much its almost tough to argue with you (not that I really will need to…HaHa). You definitely put a brand new spin on a topic that has been written about for a long time. Excellent stuff, just excellent!
Saved as a favorite, I really like your blog!
Very nice article. I definitely appreciate this website. Keep writing!
Hello there! Do you use Twitter? I’d like to follow you if that would
be okay. I’m absolutely enjoying your blog and look forward to new posts.
Aw, this was a really nice post. Finding the time and actual effort to produce a really good article… but what can I say… I hesitate a whole lot and don’t seem to get anything done.
There’s certainly a great deal to find out about this topic. I love all of the points you’ve made.
An impressive share! I have just forwarded this onto a coworker who has been doing a little research on this. And he actually ordered me lunch because I found it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to discuss this subject here on your web page.
Oh my goodness! Amazing article dude! Thank you, However I am experiencing troubles with your RSS. I don’t know why I can’t subscribe to it. Is there anyone else having identical RSS issues? Anyone who knows the solution will you kindly respond? Thanx!!
I really like it when individuals get together and share thoughts. Great site, keep it up!
This excellent website truly has all the information I needed about this subject and didn’t know who to ask.
Great information. Lucky me I found your blog by chance (stumbleupon). I’ve saved it for later!
Good post. I learn something totally new and challenging on sites I stumbleupon every day. It will always be helpful to read through articles from other writers and use a little something from other websites.
I’m amazed, I must say. Rarely do I encounter a blog that’s both educative and amusing, and without a doubt, you have hit the nail on the head. The issue is an issue that too few people are speaking intelligently about. I am very happy I came across this in my search for something regarding this.
Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I may return yet again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to guide others.
This is a great tip especially to those new to the blogosphere. Short but very precise info… Many thanks for sharing this one. A must read post!
Good info. Lucky me I ran across your blog by accident (stumbleupon). I have book marked it for later!
Everything is very open with a clear clarification of the challenges. It was definitely informative. Your website is extremely helpful. Many thanks for sharing!
You made some good points there. I checked on the net to learn more about the issue and found most individuals will go along with your views on this web site.
This website truly has all of the information and facts I wanted about this subject and didn’t know who to ask.
Everything is very open with a really clear clarification of the challenges. It was truly informative. Your site is extremely helpful. Thank you for sharing!
Spot on with this write-up, I absolutely believe that this amazing site needs a lot more attention. I’ll probably be back again to read more, thanks for the information!
Everything is very open with a really clear explanation of the issues. It was really informative. Your website is useful. Many thanks for sharing!
Right here is the perfect website for anyone who really wants to find out about this topic. You understand so much its almost tough to argue with you (not that I really would want to…HaHa). You certainly put a brand new spin on a topic that has been written about for many years. Wonderful stuff, just wonderful!
You ought to take part in a contest for one of the most useful sites on the net. I will recommend this web site!
Way cool! Some extremely valid points! I appreciate you penning this article plus the rest of the site is also really good.
This blog was… how do you say it? Relevant!! Finally I’ve found something that helped me. Thank you!
Greetings from Ohio! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break. I enjoy the information you provide here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, excellent blog!|
Right here is the right webpage for everyone who really wants to understand this topic. You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa). You certainly put a brand new spin on a subject that has been discussed for many years. Wonderful stuff, just wonderful!
Howdy! This blog post could not be written much better! Looking through this article reminds me of my previous roommate! He constantly kept talking about this. I most certainly will send this post to him. Fairly certain he will have a great read. Many thanks for sharing!
This excellent website certainly has all of the information I needed concerning this subject and didn’t know who to ask.
Right here is the perfect web site for everyone who wants to find out about this topic. You realize a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You certainly put a brand new spin on a topic which has been written about for a long time. Excellent stuff, just great!
Pretty! This has been a really wonderful article. Thanks for supplying this info.
Great post. I am experiencing a few of these issues as well..
A motivating discussion is definitely worth comment. I do believe that you ought to publish more about this topic, it might not be a taboo subject but usually people do not discuss these issues. To the next! Kind regards!!
Very good post. I will be experiencing some of these issues as well..
After I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I receive 4 emails with the exact same comment. There has to be an easy method you are able to remove me from that service? Thanks!
Hi, I do believe your blog could be having internet browser compatibility problems. When I take a look at your site in Safari, it looks fine however, when opening in I.E., it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Apart from that, excellent website!