While AI’s initial benefits accrued mainly to early adopters with strong IT infrastructures and deep pockets, those early adopters have now rolled out cloud-based AI services that are bringing AI to the masses.
DELOITTE Global predicts that in 2019, companies will accelerate their usage of cloud-based1 artificial intelligence2 (AI) software and services. Among companies that adopt AI technology, 70 percent will obtain AI capabilities through cloud-based enterprise software, and 65 percent will create AI applications using cloud-based development services.3 Further, Deloitte Global predicts that by 2020, penetration rates of enterprise software with integrated AI and cloud-based AI platforms will reach an estimated 87 percent and 83 percent, respectively, among companies that use AI software. Cloud will drive more full-scale AI implementations, better return on investment (ROI) from AI, and higher AI spending. Importantly, we’ll see the democratization of AI capabilities—and benefits—that had heretofore been the preserve only of early adopters.
AI has benefited the few thus far
AI consists of multiple technologies. At its foundation are machine learning and its more complex offspring, deep-learning neural networks. These technologies animate AI applications such as computer vision, natural language processing, and the ability to harness huge troves of data to make accurate predictions and to unearth hidden insights (see sidebar, “The parlance of AI technologies”). The recent excitement around AI stems from advances in machine learning and deep-learning neural networks—and the myriad ways these technologies can help companies improve their operations, develop new offerings, and provide better customer service at a lower cost.
The trouble with AI, however, is that to date, many companies have lacked the expertise and resources to take full advantage of it. Machine learning and deep learning typically require teams of AI experts, access to large data sets, and specialized infrastructure and processing power. Companies that can bring these assets to bear then need to find the right use cases for applying AI, create customized solutions, and scale them throughout the company. All of this requires a level of investment and sophistication that takes time to develop, and is out of reach for many.
For this reason, AI’s initial benefits have accrued mainly to pioneers with the required technical expertise, strong IT infrastructure, and deep pockets to acquire scarce and costly data science skills—most notably the global “tech giants.”4 They have the resources to engage in bidding wars for increasingly expensive AI talent.5 They have also invested billions in infrastructure, including massive data centers and specialized processors. For example:
- Google has designed its own AI-specific chips to accelerate machine learning in its data centers and on IoT devices.6 The company has been exploring deep learning since the launch of Google Brain in 2011,7 and uses it extensively for everything from performing video analytics to cooling data centers.8
- Amazon has used machine learning to drive recommendations for many years. The company is using deep learning to redesign business processes and to develop new product categories, such as its Alexa virtual assistant.9
- China’s BATs—Baidu, Alibaba, and Tencent—are investing heavily in AI while expanding into areas previously dominated by US companies: chip design, virtual assistants, and autonomous vehicles.
The few are bringing AI to the many
These tech giants are using AI to create billion-dollar services and to transform their operations. To develop their AI services, they’re following a familiar playbook: (1) find a solution to an internal challenge or opportunity; (2) perfect the solution at scale within the company; and (3) launch a service that quickly attracts mass adoption. Hence, we see Amazon, Google, Microsoft, and China’s BATs launching AI development platforms and stand-alone applications to the wider market based on their own experience using them.
Joining them are big enterprise software companies that are integrating AI capabilities into cloud-based enterprise software and bringing them to the mass market. Salesforce, for instance, integrated its AI-enabled business intelligence tool, Einstein, into its CRM software in September 2016; the company claims to deliver 1 billion predictions per day to users.15 SAP integrated AI into its cloud-based ERP system, S4/HANA, to support specific business processes such as sales, finance, procurement, and the supply chain. S4/HANA has around 8,000 enterprise users, and SAP is driving its adoption by announcing that the company will not support legacy SAP ERP systems past 2025.16
A host of startups is also sprinting into this market with cloud-based development tools and applications. These startups include at least six AI “unicorns,” two of which are based in China. Some of these companies target a specific industry or use case. For example, Crowdstrike, a US-based AI unicorn, focuses on cybersecurity, while Benevolent.ai uses AI to improve drug discovery.
The upshot is that these innovators are making it easier for more companies to benefit from AI technology even if they lack top technical talent, access to huge data sets, and their own massive computing power. Through the cloud, they can access services that address these shortfalls—without having to make big upfront investments. In short, the cloud is democratizing access to AI by giving companies the ability to use it now.
Cloud-based AI helps companies surmount barriers to adoption
Deloitte recently surveyed 1,900 “cognitive-aware” executives whose companies have begun to use AI for pilots and implementations. All of these companies—representing 10 industries and seven countries—can be considered “early adopters” compared with average organizations, though they are not in the same league as AI pioneers such as Amazon, Google, and the BATs. The survey found that data issues, such as accessing quality data, cleaning data, and training AI systems, were one of the two top obstacles to AI adoption, ranked as a top-three challenge by 38 percent of the surveyed companies. Integrating AI into existing processes and workflows also ranked as a top-three challenge for 38 percent of the respondents, while difficulties implementing AI—a serious problem when companies try to scale proofs of concept to full production—followed close behind at 37 percent.
Separately, we asked these early adopters about whether a “skills gap” inhibited their AI initiatives. Forty-one percent said they had a “moderate” skills gap, with an additional 27 percent calling their skills gap “major” or “extreme.” The skills gap was most acute for technical roles such as AI researchers, data scientists, and software developers.
Cloud-based software and platforms help companies benefit from AI, even if they lack the expertise to build and train systems, or to manage data on their own. And according to our survey, AI early adopters are taking advantage. Many companies that aren’t using these technologies today plan to do so in the future.
The easy path: Enterprise software with an AI infusion
Our survey of AI early adopters showed that the most popular path to acquiring AI capabilities is also the easiest: enterprise software with integrated AI. Overwhelmingly, this software is cloud-based, either through public or private cloud deployments. Fifty-eight percent of our survey respondents globally are currently using this approach. Deloitte Global estimates that by 2020, about 87 percent of AI users will get some of their AI capabilities from enterprise software with integrated AI (figure 1).17
This method of adopting AI can have big advantages:
- Companies do not need to develop their own AI applications. AI simply runs in the background, making the software more valuable to the end user.
- End users do not need any specialized knowledge to use AI embedded in enterprise applications.
- Companies do not need to develop intuitive, new user interfaces. This can be a challenge for AI applications developed from scratch, especially since 21 percent of respondents with skills gaps cited a shortfall of user experience designers. In fact, software firms are using AI technologies such as natural language processing to make their solutions easier to use. Salesforce, for example, recently released a voice assistant for Einstein.18
The addition of new features such as voice assistance underscores another benefit of all cloud-based AI services: continual upgrades. Competition among AI providers is fierce; they are rapidly improving their services, and cloud-based delivery allows customers to take immediate advantage.
Companies will have an expanding range of enterprise AI services from which to choose in 2019. New cloud AI service providers are entering the market. For example, Google recently announced three AI services aimed at specific business functions such as HR and marketing, and plans to launch more. Soon, we expect that nearly all enterprise software will incorporate at least some elements of AI.19
Companies hoping to add AI capabilities can also tap into an array of single-purpose applications, such as chatbots, that can be deployed quickly and serve as the foundation for a digital business. Lemonade, a disruptor in the insurance industry, uses chatbots to sell its policies as well as to settle claims faster and more efficiently than humans.20
Industry-specific AI apps are also emerging—often from startups. Reflektion uses deep learning to help e-commerce sites increase sales by presenting products that match individual customers’ preferences.21 Ayasdi develops cloud-based AI software that helps hospitals determine why insurers reject claims, suggest fixes, and identify which denied claims are worth resubmitting.22 Such applications, though modest in scope, can help companies address thorny—and costly—problems.
However, perhaps the biggest advantage of this “easy” path is also its biggest limitation: The use cases are strictly defined by the software. On the one hand, companies don’t need to worry about whether a use case exists; the AI they buy has been developed specifically to address specific—often critical—business functions. On the other hand, these solutions offer limited customization, and the same capabilities are available to any company that uses the software. Companies that hope to gain a competitive advantage from AI will need to develop their own solutions.
AI development services: A faster track to customized solutions
That’s where cloud-based AI development services come in.23 These include services for creating new AI applications, selecting the right models, and for getting a head start on higher-order AI technologies such as natural language processing and computer vision.
Unlike enterprise software that has AI “baked in,” AI development services require companies to have in-house technical talent, such as AI programmers and data scientists. These services can help companies get the most out of their technical talent by providing access to tried-and-true models and by accelerating key processes. In other words, they allow companies with some technical AI expertise—but not enough to develop their own AI services, or to develop them fast enough—to create a higher volume of AI services, and at scale.
For instance, it takes multiple steps to build a solution using machine learning and deep learning: building models, training the models using large data sets, evaluating the models’ performance, and “tuning” the models for optimal results. Each of these steps can be labor-intensive and require data scientists to make multiple decisions. AI development services reduce the time needed to build and test models, and to “wrangle” with data. Automated machine learning can select the most robust model out of a given set and “auto-tune” it 100 times faster than a human data scientist, allowing data science teams to produce more models with fewer steps.24 This helps companies “test and learn” rapidly, even with only a small staff of specialists.
Some AI development services are getting so intuitive that developers don’t even need much specialized knowledge. For example, Baidu recently released an AI training platform called EZDL that requires no coding experience and works even with small data training sets.25
Even for companies with significant resources, AI development platforms can help deliver industry-changing innovation. For example, Samsung Heavy Industries is using AWS to develop autonomous cargo vessels and the services needed to manage them.26
Of course, as with enterprise software, there’s no need to reinvent the wheel. Cloud providers have developed pre-built machine-learning APIs for technologies such as natural language processing that customers can access instead of building their own.
The many are starting to benefit
Our survey of AI early adopters suggests that the democratization of AI is increasing AI usage. While our respondents are taking varied paths to AI,27 enterprise software with integrated AI and cloud-based development platforms represent two major avenues for companies to access AI technology.
Among the US-based respondents to our AI survey, AI early adopters’ use of deep learning increased from 34 percent in 2017 to 50 percent in 2018. Cloud-based AI services, many of which specialize in making deep learning more accessible, contributed to this growth. In a separate survey on cloud services, Deloitte found that companies are 2.6 times more likely to prefer obtaining advanced innovation capabilities, such as AI and advanced analytics, as a service versus traditional IT.28
As cloud technologies become more pervasive, and early adopters gain experience with them, they’re producing results:
- From 2017 to 2018, US-based survey respondents, on average, increased their number of full-scale AI implementations from 6 to 9—a 50 percent jump that validated Deloitte Global’s prediction in 2018.29
- Across all countries, AI early adopters are seeing positive financial returns, reporting an average ROI of 16 percent. This is a promising start for companies that are gaining experience with a rapidly evolving set of technologies.
- ROI is helping build momentum for AI, but that’s only part of why companies are adopting it. Our respondents also believe AI will have major ramifications for their competitiveness in the next two years (figure 2).
- Encouraged by their successes, and betting that AI will play a critical role in enhancing their competitiveness, companies are increasing their AI investments. The companies responding to our survey spent an average of US$3.9 million on AI in 2017, a level projected to increase to US$4.8 million in 2019.
Judging by our survey results, the use of cloud-based enterprise software + AI will accelerate. Interestingly, this “easy path” is not just for beginners. The most successful AI early adopters in our study—the ones with the most internal resources—are also the biggest users of enterprise software + AI.
However, we also see that as companies mature in their AI usage, they tend to rely more heavily on AI development platforms to leverage their AI talent. AI development platform providers are seeing growth, too: According to Amazon, the number of developers using AWS for machine learning increased by 250 percent over the last year.30
What’s clear is that AI adoption will accelerate as more services come into the market—from prepackaged enterprise AI solutions to development tools that can transform ordinary programmers into AI model builders.
What can companies do to emulate the success of AI early adopters?
Follow AI trends closely. The market is changing rapidly, and new capabilities are emerging. Even the most advanced techniques are becoming accessible to organizations with modest in-house AI skills. Just as the competition for market share is driving advances among tech giants and startups alike, AI early adopters are experimenting with these capabilities to leapfrog their rivals.
Get what you can “off the shelf.” AI applications focus on specific business processes, whether home-grown or available from a vendor. Where software firms have created an “off-the-shelf” solution, companies should see if it suits their needs. Don’t “reinvent the chatbot” unless it’s necessary.
Make sure to hire at least some AI experts. While enterprise software and cloud-based development platforms can provide an effective gateway to AI, they are not a substitute for having at least some technical AI talent in-house. They will not provide the competitive advantage that customized solutions can, especially as AI becomes ubiquitous in enterprise software. Companies need their own AI experts to develop and customize algorithms using AI development platforms. These experts also can help ensure that companies invest in AI applications and services that will address business needs. “Reality checks” from technical experts can become increasingly important as vendors try to pass off ordinary analytics as the latest deep learning capabilities. Internal AI experts can also help companies be realistic about what AI technologies can do for them given their current levels of talent, data access, and strategies.
Focus on the business need. The answers companies get from AI are only as good as the questions they ask. Companies should understand which challenges AI can help them solve and how it can help solve them. This requires not only technical talent, but also executives who understand business needs and can “speak data science” to technical experts. These translators can help companies ensure they’re not just building models more efficiently, but also efficiently building effective models.
Original post: https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/cloud-based-artificial-intelligence.html
32 comentários em “Artificial intelligence: From expert-only to everywhere”
Do you have any video of that? I’d like to find out
some additional information.
I am the owner of JustCBD Store label (justcbdstore.com) and am looking to grow my wholesale side of business. I really hope that someone at targetdomain give me some advice ! I thought that the most effective way to do this would be to reach out to vape shops and cbd retailers. I was hoping if someone could suggest a qualified web-site where I can get CBD Shops B2B Email Marketing List I am already checking out creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Not exactly sure which one would be the most ideal option and would appreciate any support on this. Or would it be easier for me to scrape my own leads? Ideas?
I am the co-founder of JustCBD label (justcbdstore.com) and I’m presently trying to develop my wholesale side of business. I really hope that someone at targetdomain can help me ! I considered that the most effective way to do this would be to connect to vape stores and cbd retailers. I was really hoping if someone could suggest a qualified site where I can buy Vape Shop B2B Sales Leads I am already taking a look at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Unsure which one would be the best option and would appreciate any guidance on this. Or would it be simpler for me to scrape my own leads? Suggestions?
May I just say what a comfort to discover someone who truly knows what they’re discussing on the web. You actually realize how to bring a problem to light and make it important. More and more people have to check this out and understand this side of the story. I was surprised you are not more popular given that you most certainly have the gift.
May I simply just say what a comfort to discover an individual who truly knows what they’re talking about online. You certainly know how to bring a problem to light and make it important. A lot more people should look at this and understand this side of the story. I was surprised that you aren’t more popular given that you surely possess the gift.
There’s certainly a great deal to know about this issue. I love all the points you made.
It’s hard to find experienced people about this topic, but you seem like you know what you’re talking about! Thanks
I absolutely love your site.. Great colors & theme. Did you make this site yourself? Please reply back as I’m attempting to create my own site and would love to learn where you got this from or what the theme is named. Kudos!
Greetings! Very useful advice in this particular article! It is the little changes which will make the biggest changes. Thanks for sharing!
Good post. I certainly appreciate this website. Continue the good work!
Aw, this was an extremely nice post. Finding the time and actual effort to produce a superb article… but what can I say… I put things off a whole lot and don’t manage to get anything done.
Oh my goodness! Impressive article dude! Thank you, However I am having troubles with your RSS. I don’t know why I am unable to join it. Is there anybody having identical RSS problems? Anybody who knows the solution can you kindly respond? Thanks!!
You should be a part of a contest for one of the finest sites on the internet. I’m going to recommend this blog!
This page certainly has all of the info I needed concerning this subject and didn’t know who to ask.
It’s difficult to find knowledgeable people on this subject, but you sound like you know what you’re talking about! Thanks
Hi, I do think this is a great site. I stumbledupon it 😉 I’m going to return yet again since i have book marked it. Money and freedom is the best way to change, may you be rich and continue to help other people.
Achieving your fitness goals doesn’t need a certified personal trainer or an expensive gym memberships, it is not hard to exercise at home. It is easy to go down a training and fitness rabbit hole, however, when you’re looking for the best home exercise equipment to outfit your personal home gym.
Great article! We will be linking to this great article on our site. Keep up the great writing.
Greetings! Very useful advice within this article! It is the little changes which will make the greatest changes. Thanks for sharing!
I love it when individuals get together and share ideas. Great site, stick with it!
This site was… how do you say it? Relevant!! Finally I have found something that helped me. Many thanks!
bookmarked!!, I love your web site!
This site truly has all the information I needed concerning this subject and didn’t know who to ask.
Having read this I thought it was extremely enlightening. I appreciate you taking the time and energy to put this informative article together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worth it!
The very next time I read a blog, Hopefully it won’t disappoint me just as much as this one. After all, I know it was my choice to read, but I genuinely believed you’d have something useful to say. All I hear is a bunch of moaning about something you could possibly fix if you were not too busy looking for attention.
Good post. I am facing a few of these issues as well..
Everything is very open with a very clear clarification of the challenges. It was really informative. Your site is very helpful. Thank you for sharing!
After exploring a handful of the blog posts on your web site, I seriously appreciate your technique of writing a blog. I book marked it to my bookmark webpage list and will be checking back in the near future. Take a look at my web site too and let me know what you think.
I like it when people get together and share views. Great site, stick with it!
I’m impressed, I have to admit. Rarely do I come across a blog that’s equally educative and engaging, and without a doubt, you have hit the nail on the head. The issue is something which not enough people are speaking intelligently about. I’m very happy that I found this in my hunt for something concerning this.
Hi there, I do think your web site could be having web browser compatibility problems. Whenever I take a look at your web site in Safari, it looks fine however, when opening in Internet Explorer, it has some overlapping issues. I simply wanted to give you a quick heads up! Besides that, wonderful website!
Hi, I do think this is a great blog. I stumbledupon it 😉 I will come back yet again since I saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to guide other people.