StrategyBox uses AI to quickly consolidate the vast amounts of data that businesses are sitting on and deliver marketing intelligence in the form of beautiful, simple dashboards.
Companies are able to free up operating capital, save tons of time on manual reporting, and monitor competitor marketing campaigns.
We spoke with StrategyBox’s Founder and CEO Aaron Vidas to learn more.
In a single sentence or statement, describe your company.
StrategyBox is a marketing analytics company that puts all your marketing data into one dashboard. From there, we tell you what to do next to drive up sales.
How does your company use artificial intelligence in its products?
We use machine learning to identify the specific marketing activities that drive conversion and sales. We also use competitor benchmarking to show you your performance and spend against that of your top five competitors.
What are the primary marketing use cases for your AI-powered solutions?
Marketing executives use StrategyBox for marketing reporting, analytics, and cost optimization, as well as competitive intelligence and customer journey mapping.
What makes your AI-powered solution smarter than traditional approaches and products?
High-level, our products save time by automating the drudgery of manual marketing reporting. Our product delivers reports as beautiful, simple dashboards that consolidate otherwise disparate data.
Firstly, during onboarding, we place your marketing data in one spot so you can see your performance. We connect to every major marketing solution from Nielsen to TikTok and this process of consolidation only takes about 15 minutes.
From there, our customer journey mapping products show you a customer’s journey from first touch to sale and provides specific recommendations on what to do next to drive sales.
Competitive intelligence shows you the performance of your top five competitors, their campaigns, creative and distribution of spend by channel.
Finally, our new algorithm, RedBox, was created in response to the pandemic. Using it, executives can understand how to optimize marketing spend intelligently, without sacrificing revenue.
We’re proud that by using our solutions, our clients have saved hundreds of thousands of dollars and thousands of hours per year.
All in all, our solutions are aiding the digital transformation of reporting in the enterprise. We’re eliminating the work that marketers don’t like doing, so they can focus on what they do best – creative ideation and execution.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Marketing reporting as we know it is broken. It’s time consuming and expensive. In this environment, understanding how to cut cost while driving sales can be the difference between the life and death of a business. If your business wants to save time, money and increase sales from marketing reporting, get in touch and we’ll discuss how we can help you.
Who are your ideal customers in terms of company size and industries?
Our ideal customers are small to medium businesses in SaaS and retail/ecommerce industries with between $50 million to $500 million in annual revenues. We also have a growing large enterprise practice with clients in financial services.
What do you see as the limitations of AI as it exists today?
One thing we encounter a lot is that senior executives aren’t asking their data analytics teams the right questions. Yet, they have very high expectations of the results of AI. This mismatch leads to poor performing analytics investments.
What do you see as the future potential of AI in marketing?
Machine learning and AI are already fundamentally transforming how we market our products and services. In the near future, marketing will become a process as understandable and repeatable as manufacturing.
No longer will there be mysteries about who the customer is, how they see the product, what marketing activities work, and which activities don’t! As a result, we’ll experience less waste and less fraud. Most importantly, the customer experience will be more fun for buyers and it will feel more personalized than ever.
Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?
Here at StrategyBox, we’re a company of optimists. While these are no doubt challenging times globally, we’re seeing our customers leverage data in new and exciting ways for the first time that will become the norm in the future. As businesses adapt to this “new normal,” now is the time to discover how AI can help your business not only survive these challenging times but thrive in the future.
If you’re just getting started with AI in marketing, shoot us an email and we’ll share some resources to help you put a plan in place and then get the support you need internally from your C-level execs.
Original post: https://www.marketingaiinstitute.com/blog/strategybox-spotlight
35 comentários em “How to Reduce Marketing Costs and Increase Sales with AI”
I’m the owner of JustCBD label (justcbdstore.com) and am trying to grow my wholesale side of business. I am hoping anybody at targetdomain is able to provide some guidance ! I considered that the most ideal way to accomplish this would be to reach out to vape companies and cbd retail stores. I was really hoping if anybody at all could recommend a qualified web-site where I can purchase CBD Shops B2B Email Marketing List I am already examining creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Not exactly sure which one would be the very best choice and would appreciate any guidance on this. Or would it be easier for me to scrape my own leads? Suggestions?
I am the proprietor of JustCBD Store company (justcbdstore.com) and am trying to broaden my wholesale side of company. I really hope that someone at targetdomain give me some advice . I thought that the best way to accomplish this would be to reach out to vape companies and cbd retailers. I was hoping if anybody could recommend a qualified website where I can get CBD Shops Business Leads I am presently looking at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Not exactly sure which one would be the most ideal choice and would appreciate any advice on this. Or would it be much simpler for me to scrape my own leads? Ideas?
Hi, I do believe your web site might be having browser compatibility issues. Whenever I take a look at your site in Safari, it looks fine however, if opening in Internet Explorer, it’s got some overlapping issues. I merely wanted to give you a quick heads up! Aside from that, fantastic site!
May I just say what a comfort to find someone that genuinely understands what they’re discussing online. You certainly realize how to bring an issue to light and make it important. More and more people must check this out and understand this side of your story. I can’t believe you aren’t more popular since you surely have the gift.
Great blog you have got here.. It’s difficult to find excellent writing like yours nowadays. I truly appreciate people like you! Take care!!
This is a really good tip particularly to those new to the blogosphere. Simple but very precise info… Thank you for sharing this one. A must read post!
Howdy! I could have sworn I’ve visited this blog before but after browsing through a few of the posts I realized it’s new to me. Anyways, I’m definitely delighted I stumbled upon it and I’ll be bookmarking it and checking back often!
This is a great tip particularly to those fresh to the blogosphere. Brief but very precise info… Thank you for sharing this one. A must read post!
I’m impressed, I have to admit. Rarely do I come across a blog that’s both equally educative and entertaining, and let me tell you, you’ve hit the nail on the head. The issue is something which too few folks are speaking intelligently about. I’m very happy that I stumbled across this during my hunt for something regarding this.
I could not resist commenting. Perfectly written!
Terrific work! This is the kind of info that are meant to
be shared across the web. Disgrace on the seek engines
for no longer positioning this publish upper! Come on over and consult with my website .
Aw, this was an extremely nice post. Spending some time and actual effort to make a really good article… but what can I say… I put things off a whole lot and don’t seem to get nearly anything done.
An outstanding share! I have just forwarded this onto a co-worker who has been doing a little homework on this. And he actually ordered me breakfast due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to talk about this issue here on your web page.
Hello there, I believe your blog could possibly be having internet browser compatibility problems. Whenever I look at your website in Safari, it looks fine however when opening in Internet Explorer, it has some overlapping issues. I just wanted to give you a quick heads up! Other than that, excellent website!
I blog often and I really thank you for your content. This great article has really peaked my interest. I am going to book mark your blog and keep checking for new information about once a week. I subscribed to your Feed too.
Achieving your fitness goal doesn’t have to require a certified personal trainer or an expensive gym membership, it’s not hard to exercise at home. It is easy to go down a training and fitness rabbit hole, however, when you’re looking for the best home exercise equipment to outfit your personal home gym.
Aw, this was an extremely nice post. Spending some time and actual effort to make a great article… but what can I say… I procrastinate a whole lot and don’t seem to get nearly anything done.
After looking into a few of the articles on your website, I honestly like your way of writing a blog. I saved as a favorite it to my bookmark webpage list and will be checking back in the near future. Take a look at my web site as well and tell me how you feel.
You should be a part of a contest for one of the best blogs on the internet. I am going to highly recommend this site!
Way cool! Some very valid points! I appreciate you penning this post and the rest of the site is really good.
Aw, this was an incredibly nice post. Taking the time and actual effort to create a really good article… but what can I say… I hesitate a whole lot and never seem to get nearly anything done.
Good post. I learn something new and challenging on sites I stumbleupon everyday. It will always be helpful to read content from other authors and practice a little something from their web sites.
I used to be able to find good info from your content.
I blog quite often and I seriously thank you for your content. This great article has truly peaked my interest. I am going to bookmark your site and keep checking for new information about once per week. I subscribed to your Feed as well.
Great article. I’m experiencing some of these issues as well..
Good article. I will be dealing with a few of these issues as well..
This is a really good tip particularly to those fresh to the blogosphere. Short but very precise info… Thank you for sharing this one. A must read post!
Excellent write-up. I certainly appreciate this site. Thanks!
Having read this I thought it was very informative. I appreciate you spending some time and effort to put this short article together. I once again find myself personally spending way too much time both reading and posting comments. But so what, it was still worth it!
Right here is the right webpage for everyone who really wants to find out about this topic. You realize a whole lot its almost hard to argue with you (not that I personally will need to…HaHa). You definitely put a brand new spin on a topic which has been written about for a long time. Excellent stuff, just excellent!
I quite like reading through a post that can make men and women think. Also, thanks for allowing for me to comment!
Very good post! We are linking to this particularly great post on our website. Keep up the great writing.
Way cool! Some extremely valid points! I appreciate you writing this post and the rest of the website is extremely good.
I enjoy reading through a post that can make people think. Also, thank you for permitting me to comment!
This is the perfect site for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want to…HaHa). You definitely put a new spin on a subject that has been discussed for decades. Wonderful stuff, just wonderful!