What is Predictive Pricing? Predictive pricing is a pricing strategy that uses artificial intelligence (AI) to optimize product pricing based on market demand and competition. It involves using data analytics and machine learning algorithms to analyze market trends and consumer behavior, and…
Everyone seems to be worried about the potential impact of artificial intelligence (AI) these days. Even technology leaders including Elon Musk and the Apple co-founder Steve Wozniak have signed a public petition urging OpenAI, the makers of the conversational chatbot ChatGPT, to suspend development…
Artificial intelligence (AI) made its presence known toward the end of the last year. Within a few months, more people uncovered that AI is more than just chat responses. The primary role of this kind of AI is to act as an…
As I mentioned a few times in this blog, I’ve been working with and teaching about artificial intelligence since the start of my career. This drove much of my interest in cloud computing because AI was not economically viable or accessible until…
Every business is a digital business. Yet Accenture shows that only 8% of companies are adopting a strategy of total enterprise reinvention. In the Accenture Technology Vision 2023 Report, researchers examine the movement from the physical to digital world. The report found 96%…
In the 1990s, business process reengineering was all the rage: Companies used budding technologies such as enterprise resource planning (ERP) systems and the internet to enact radical changes to broad, end-to-end business processes. Buoyed by reengineering’s academic and consulting proponents, companies anticipated…
Data governance definition Data governance is a system for defining who within an organization has authority and control over data assets and how those data assets may be used. It encompasses the people, processes, and technologies required to manage and protect data…
Before employing artificial intelligence (AI) to find job candidates, Southwest Airlines had no definitive way to track the success of the company’s email and website hiring campaigns. The airline also couldn’t queue up potential applicants who’d logged into a job listings page…
Last month, Microsoft fired a powerful salvo by launching Viva Sales, an application with embedded generative AI technology designed to help salespeople and sales managers draft tailored customer emails, get insights about customers and prospects, and generate recommendations and reminders. A few weeks later,…
Augmented reality (AR). ChatGPT. Face ID. These are all futuristic things you’ve likely heard about in the media. But if you’re involved in the world of business, Ceren Kolsarici — the Director of the Scotiabank Centre for Customer Analytics at Smith School of Business at Queen’s…
