Artificial Intelligence: Why It’s Essential For Digital Platforms

Companies widely recognize the potential power of artificial intelligence (AI). They instinctively understand that it feels like we’re on the cusp of something that will change our lives and our businesses in a profound way. Yet, many struggle with where to apply it. Executives can’t shake the feeling that they should have use cases for AI and use it productively today, even recognizing that AI is not mature yet and will be far more powerful tomorrow and in the future. If you’re looking for how and where your company should use AI, let me give you a perspective on a great application of AI today: your digital platforms.

A good way to understand what is happening in digital transformation is that businesses are moving from process orientation to platform orientation. They are doing this in a lot of different ways, but a primary action is building platforms. Platforms allow them to delight their customers by changing their customer experience. Or they build platforms that can better serve employees and so they can better accommodate and respond to regulatory changes.

Why Stakeholders Matter In Using Platforms
When you build a digital platform at your company, it typically will have at least five distinct stakeholder groups that it serves:

End users (customers or employees)
People in the organization who are part of delivering the experience to the end users
Company administrators and executives that fund and oversee the platform
Ecosystem partners that provide services, tools and products used in the platform
Ecosystem partners that are increasingly part of the monetization of the platform (their platforms intertwine or benefit from your company’s platform
No organization is an island, and businesses increasingly go to market as ecosystems, not just as companies. They compete and collaborate across ecosystems. There could be more than five stakeholder groups, but typically there are at least five. Each stakeholder group has a different interest in the platform.

What’s The Key to Success In A Platform?
The technology is the easiest part. User adoption is the most difficult part of platforms. The stakeholder groups need to adopt the platform for it to succeed. The stakeholders must want to adopt the platform and be willing to do it. No amount of change management or messaging will make it happen; they must want to do it. The only way they will want to use the platform is if they get something from it. They want the experience that the platform brings.

Although there are many dimensions to a stakeholder’s experience, at the center of each experience is what we at Everest Group refer to as “ACT.” When you design a digital platform, there are three attributes that define its success:

A – The platform needs to anticipate a user’s needs.
C – The platform then needs to give the user transactions that are a complete experience
T – The transaction on the platform must also satisfy the user’s needs in a timely fashion
These three attributes are key fundamentals of great user experiences, and they must converge on the platform to drive user adoption. I previously blogged about how crucial it is that companies design their platform for the “moments that matter” to the stakeholders – the most important jobs the platform will perform for each stakeholder group. These are the “absolute musts” that the platform must deliver to delight the user with the experience.

The Role of AI In A Platform
The three ACT attributes are also where artificial intelligence can play a profound role. Consider the following example with a customer as the stakeholder for your company’s platform. To anticipate the customer’s needs, you first must be able to understand who the customer is. Therefore, you need data around the person (not a persona). It’s not enough to know that this is a credit card customer with a high net worth. To anticipate this customer’s needs, you need to know that it’s Timmy and how he has interacted with your company in the past. AI can take that personal information and determine the next thing you should help Timmy with.

AI can be a vital link in helping you create a superb experience for the user. This is a great – and natural – place to start the use of AI.

Think of your company as platforms. Think about the stakeholders that use those platforms. Recognize that you need to cater to each stakeholder to deliver a great experience. That means you need to be able to anticipate their needs, provide complete experiences and in a timely fashion.

If you’re looking for how and where your company should adopt artificial intelligence, look at your platforms. Look at the user experiences. Look at the point at which you’re trying to anticipate the stakeholder’s needs. This is the point where you should use AI.

Original post: https://www.forbes.com/sites/peterbendorsamuel/2019/09/10/artificial-intelligence-why-its-essential-for-digital-platforms/

126 comentários em “Artificial Intelligence: Why It’s Essential For Digital Platforms

  1. Hi, I do think this is a great website. I stumbledupon it 😉 I’m going to come back once again since i have
    saved as a favorite it. Money and freedom is the best way to
    change, may you be rich and continue to help other people.

  2. Excellent goods from you, man. I’ve understand your
    stuff previous to and you are just too fantastic. I actually like what you’ve acquired here,
    certainly like what you are saying and the way in which you say it.
    You make it entertaining and you still care for to keep it smart.
    I can not wait to read much more from you. This is actually a terrific web site.

  3. Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My iPad
    is now broken and she has 83 views. I know this is
    totally off topic but I had to share it with someone!

  4. It’s appropriate time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I want to suggest you few interesting things or
    advice. Perhaps you could write next articles referring to
    this article. I want to read more things about it!

  5. It’s really a cool and useful piece of information. I am glad that you
    simply shared this helpful information with us. Please stay us informed like this.
    Thank you for sharing.

  6. Nice post. I learn something new and challenging on websites I stumbleupon every day.

    It’s always helpful to read through content from other
    writers and use a little something from their websites.

  7. Wonderful goods from you, man. I’ve remember your stuff previous to
    and you are just extremely great. I actually like what you’ve got here,
    certainly like what you’re saying and the way in which in which you say it.
    You’re making it entertaining and you still take care of to stay it
    wise. I cant wait to learn much more from you.
    This is really a wonderful web site.

  8. I’m the business owner of JustCBD brand (justcbdstore.com) and I’m presently planning to broaden my wholesale side of business. It would be great if someone at targetdomain share some guidance 🙂 I considered that the most suitable way to accomplish this would be to talk to vape stores and cbd retailers. I was hoping if anyone could suggest a trusted site where I can purchase CBD Shops Business Contact List I am currently taking a look at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Not sure which one would be the most suitable choice and would appreciate any advice on this. Or would it be easier for me to scrape my own leads? Ideas?

  9. I am the co-founder of JustCBD label (justcbdstore.com) and I’m presently trying to grow my wholesale side of company. I am hoping someone at targetdomain share some guidance ! I thought that the most effective way to do this would be to reach out to vape shops and cbd retail stores. I was really hoping if anybody could suggest a reputable site where I can purchase CBD Shops Business Contact List I am presently taking a look at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Unsure which one would be the most suitable choice and would appreciate any assistance on this. Or would it be much simpler for me to scrape my own leads? Suggestions?

  10. Having read this I believed it was really enlightening. I appreciate you taking the time and energy to put this informative article together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worthwhile!

  11. Aw, this was a very good post. Taking the time and actual effort to generate a great article… but what can I say… I hesitate a lot and never seem to get nearly anything done.

  12. Hi, I do think this is a great web site. I stumbledupon it 😉 I will revisit yet again since I bookmarked it. Money and freedom is the best way to change, may you be rich and continue to help other people.

  13. After looking into a number of the blog posts on your web page, I seriously like your way of blogging. I saved it to my bookmark webpage list and will be checking back soon. Please visit my website as well and tell me what you think.

  14. What i don’t realize is in truth how you are no longer really much more smartly-appreciated than you
    may be right now. You’re very intelligent. You realize therefore significantly with regards to this subject, made me in my
    opinion imagine it from a lot of various angles. Its like
    women and men don’t seem to be fascinated unless it’s one thing to
    accomplish with Girl gaga! Your personal stuffs excellent. At all times take care of it up!

  15. I absolutely love your site.. Great colors & theme. Did you create this website yourself? Please reply back as I’m wanting to create my own personal blog and want to learn where you got this from or just what the theme is named. Appreciate it!

  16. First of all I want to say wonderful blog! I had a
    quick question that I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your mind
    prior to writing. I have had trouble clearing my mind in getting my ideas out.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are generally lost just trying to figure out how to begin. Any ideas or tips?
    Thank you!

  17. Oh my goodness! Amazing article dude! Thanks, However I am having difficulties with your RSS. I don’t understand the reason why I can’t join it. Is there anybody else having similar RSS problems? Anybody who knows the answer can you kindly respond? Thanx!!

  18. Oh my goodness! Incredible article dude! Thanks, However I am experiencing troubles with your RSS. I don’t know why I cannot join it. Is there anybody else having the same RSS issues? Anyone who knows the answer can you kindly respond? Thanks!!

  19. Aw, this was an exceptionally nice post. Taking a few minutes and actual effort to generate a really good article… but what can I say… I procrastinate a whole lot and never seem to get nearly anything done.

  20. May I just say what a relief to uncover someone who truly understands what they are discussing on the net. You actually understand how to bring a problem to light and make it important. More and more people really need to read this and understand this side of your story. I was surprised you aren’t more popular since you most certainly have the gift.

  21. I blog often and I truly appreciate your information. This article has truly peaked my interest. I’m going to bookmark your blog and keep checking for new details about once a week. I opted in for your Feed as well.

  22. An interesting discussion is worth comment. There’s no doubt that that you need to write more on this issue, it may not be a taboo matter but generally folks don’t talk about such issues. To the next! Many thanks!!

  23. I’m amazed, I must say. Rarely do I come across a blog that’s both equally educative and engaging, and without a doubt, you have hit the nail on the head. The problem is something that not enough folks are speaking intelligently about. I am very happy that I stumbled across this during my search for something regarding this.

  24. Aw, this was a really nice post. Finding the time and actual effort to produce a really good article… but what can I say… I put things off a whole lot and never seem to get anything done.

  25. I was excited to discover this great site. I need to to thank you for your time just for this fantastic read!! I definitely loved every part of it and I have you saved to fav to check out new things on your blog.

  26. I really love your site.. Great colors & theme. Did you develop this amazing site yourself? Please reply back as I’m planning to create my very own blog and would like to find out where you got this from or exactly what the theme is called. Many thanks!

  27. When I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve four emails with the exact same comment. Is there a way you can remove me from that service? Cheers!

  28. Right here is the perfect web site for anyone who really wants to understand this topic. You know a whole lot its almost tough to argue with you (not that I personally would want to…HaHa). You certainly put a fresh spin on a topic that’s been discussed for a long time. Excellent stuff, just wonderful!

  29. When I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the exact same comment. Is there a means you can remove me from that service? Thanks!

  30. I’m amazed, I have to admit. Seldom do I encounter a blog that’s equally educative and engaging, and without a doubt, you have hit the nail on the head. The issue is something that not enough folks are speaking intelligently about. Now i’m very happy I stumbled across this in my search for something regarding this.

  31. You are so cool! I do not suppose I’ve read a single thing like this before. So nice to find someone with some genuine thoughts on this subject matter. Seriously.. thanks for starting this up. This website is something that’s needed on the web, someone with a bit of originality!

  32. Hi, I do believe this is a great web site. I stumbledupon it 😉 I may return yet again since i have saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

  33. I seriously love your website.. Pleasant colors & theme. Did you create this web site yourself? Please reply back as I’m planning to create my own personal blog and would like to learn where you got this from or exactly what the theme is named. Cheers!

  34. Good post. I learn something new and challenging on blogs I stumbleupon on a daily basis. It will always be helpful to read through articles from other authors and practice something from other web sites.

  35. You’re so awesome! I do not think I’ve read something like this before. So great to discover somebody with original thoughts on this issue. Really.. many thanks for starting this up. This site is one thing that is required on the internet, someone with some originality!

  36. I’m more than happy to find this great site. I wanted to thank you for ones time due to this wonderful read!! I definitely liked every part of it and i also have you book-marked to look at new information on your web site.

  37. I would like to thank you for the efforts you have put in penning this blog. I really hope to check out the same high-grade content from you later on as well. In truth, your creative writing abilities has inspired me to get my very own website now 😉

  38. Hello, I believe your web site may be having browser compatibility problems. Whenever I take a look at your blog in Safari, it looks fine but when opening in I.E., it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Aside from that, wonderful blog!

  39. Hi there! This post could not be written much better! Reading through this post reminds me of my previous roommate! He constantly kept talking about this. I most certainly will forward this post to him. Fairly certain he will have a great read. I appreciate you for sharing!

  40. I’d like to thank you for the efforts you’ve put in writing this website. I really hope to see the same high-grade blog posts from you in the future as well. In truth, your creative writing abilities has inspired me to get my very own site now 😉

  41. An outstanding share! I have just forwarded this onto a colleague who was doing a little research on this. And he in fact ordered me breakfast simply because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending the time to talk about this matter here on your web site.

  42. I just couldn’t depart your site before suggesting that I extremely enjoyed the standard info an individual provide for your visitors? Is gonna be again ceaselessly to investigate cross-check new posts|

  43. Achieving your fitness goals doesn’t have to require a certified personal trainer or an expensive gym membership, it is not hard to exercise at home. It’s easy to go down a training and fitness rabbit hole, however, when you’re looking for the best home exercise equipment to outfit your personal home gym.

  44. Hello there! This article couldn’t be written any better!
    Looking at this post reminds me of my previous roommate!
    He continually kept talking about this. I most certainly will
    forward this post to him. Pretty sure he’ll have a very good read.
    Thank you for sharing! yynxznuh cheap flights

  45. Great blog here! Additionally your website lots up very fast!
    What host are you the usage of? Can I get your affiliate link for your host?
    I wish my site loaded up as quickly as yours lol

  46. Great items from you, man. I have bear in mind your stuff previous to and you are
    simply too wonderful. I really like what you’ve acquired here,
    certainly like what you’re saying and the way during
    which you assert it. You’re making it enjoyable and
    you continue to care for to keep it sensible. I can’t
    wait to learn far more from you. That is actually a terrific
    web site. y2yxvvfw cheap flights

  47. I really like your blog.. very nice colors & theme. Did you design this website
    yourself or did you hire someone to do it for you? Plz answer back
    as I’m looking to design my own blog and would like
    to know where u got this from. many thanks 32hvAj4 cheap flights

  48. Aw, this was an exceptionally good post. Taking the time and actual effort to produce a great article… but what can I say… I hesitate a lot and don’t manage to get anything done.

  49. Hi, i think that i noticed you visited my weblog so i came to return the favor?.I am attempting to in finding things to enhance my web site!I assume its adequate to use a few of your concepts!!|

  50. Hi there! I could have sworn I’ve visited this web site before but after browsing through some of the articles I realized it’s new to me. Anyhow, I’m certainly happy I stumbled upon it and I’ll be bookmarking it and checking back frequently!

  51. Hi, I believe your blog might be having browser compatibility problems. When I take a look at your site in Safari, it looks fine however when opening in I.E., it has some overlapping issues. I just wanted to give you a quick heads up! Apart from that, great blog!

  52. Hello there! I could have sworn I’ve visited this website before but after going through some of the posts I realized it’s new to me. Anyhow, I’m definitely delighted I discovered it and I’ll be book-marking it and checking back frequently!

  53. I blog quite often and I genuinely thank you for your content. The article has really peaked my interest. I will book mark your website and keep checking for new information about once a week. I opted in for your Feed as well.

  54. Hello there! This article could not be written much better! Looking at this post reminds me of my previous roommate! He continually kept preaching about this. I will send this post to him. Pretty sure he will have a good read. Thanks for sharing!

  55. I must thank you for the efforts you’ve put in writing this website. I’m hoping to check out the same high-grade blog posts from you later on as well. In truth, your creative writing abilities has encouraged me to get my own blog now 😉

  56. I’m impressed, I have to admit. Rarely do I encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head. The problem is something which not enough folks are speaking intelligently about. I’m very happy I found this in my search for something relating to this.

  57. A fascinating discussion is worth comment. I believe that you ought to write more about this topic, it may not be a taboo matter but usually people do not speak about these topics. To the next! Cheers!!

  58. May I simply say what a comfort to uncover an individual who genuinely knows what they’re talking about on the internet. You definitely understand how to bring an issue to light and make it important. More people must look at this and understand this side of your story. It’s surprising you are not more popular since you definitely have the gift.

  59. After exploring a number of the articles on your web page, I seriously like your technique of blogging. I added it to my bookmark website list and will be checking back in the near future. Please visit my web site too and let me know your opinion.

  60. I absolutely love your site.. Great colors & theme. Did you create this web site yourself? Please reply back as I’m trying to create my own personal site and would love to find out where you got this from or what the theme is called. Kudos!

  61. You have made some decent points there. I looked on the internet for more information about the issue and found most individuals will go along with your views on this web site.

  62. This is a good tip especially to those fresh to the blogosphere. Short but very precise information… Appreciate your sharing this one. A must read article!

  63. Your style is really unique in comparison to other folks I have read stuff from. I appreciate you for posting when you have the opportunity, Guess I will just bookmark this web site.

  64. My husband and i have been absolutely delighted Louis could do his studies by way of the ideas he got from your own site. It’s not at all simplistic to just find yourself giving for free instructions which often some others might have been trying to sell. We already know we’ve got the blog owner to thank because of that. The specific illustrations you’ve made, the simple web site menu, the friendships you will help to promote – it’s got all sensational, and it is aiding our son and the family reckon that this article is cool, which is really important. Thanks for all the pieces!

  65. May I simply just say what a comfort to find an individual who really knows what they are discussing on the web. You definitely realize how to bring a problem to light and make it important. More people should look at this and understand this side of the story. I was surprised that you’re not more popular because you certainly have the gift.

  66. I’m very happy to find this great site. I want to to thank you for your time for this wonderful read!! I definitely liked every little bit of it and i also have you bookmarked to see new information on your web site.

  67. Good day! This is kind of off topic but I need some advice from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin. Do you have any points or suggestions? Many thanks

  68. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such wonderful information being shared freely out there.

Leave a Reply

Your email address will not be published. Required fields are marked *