Google AI will no longer use gender labels like ‘woman’ or ‘man’ on images of people to avoid bias

A Google AI tool that can recognize and label what’s in an image will no longer attach gender tags like “woman” or “man” to photos of people.

Google’s Cloud Vision API is a service for developers that allows them to, among other things, attach labels to photos identifying the contents.

The tool can detect faces, landmarks, brand logos, and even explicit content, and has a host of uses from retailers using visual search to researchers identifying animal species.

In an email to developers on Thursday morning, seen by Business Insider, Google said it would no longer use “gendered labels” for its image tags. Instead, it will tag any images of people with “non-gendered” labels such as “person.”

Google said it had made the change because it was not possible to infer someone’s gender solely from their appearance. It also cited its own ethical rules on AI, stating that gendering photos could exacerbate unfair bias.

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