While buzz has surrounded the supposed infinite potential of the metaverse and AR/VR technology as tools for future online marketplaces, there has also been a decline in revenue for several ecommerce companies in recent years, leading some organizations to go back to the drawing board when it comes to good digital CX. A new report from Productsup has surveyed consumers’ tastes and expectations when it comes to digital hybrid shopping experiences, with a particular focus on sustainability and the metaverse. For many companies looking to boost sales in the digital marketplace, the results illustrate an uphill battle: according to the report, 60% of shoppers have zero interest in buying virtual goods whatsoever.
With revenue from the metaverse expected to reach $800 billion in 2024, it’s no wonder that forward-thinking organizations might be eager to cater to customers who aren’t quite yet interested in online-only spending. Overall, the results from Productsup’s report indicate that customers are chiefly keen on digital CX that offers transparency, accessibility and availability.
In the past decade, sustainability and DEI initiatives have risen to the forefront of consumers’ minds; as they decide on whether to purchase a company’s product, they’re more and more likely to inquire about the why and how a said product is made. Consumers tend to avoid products that’ll end up in a landfill, and instead prefer ones that are reusable (71%) or recyclable (70%). Despite this, consumers say information on a product’s reusability (34%) and recyclability (30%) can be difficult to find.