Artificial intelligence (AI) made its presence known toward the end of the last year. Within a few months, more people uncovered that AI is more than just chat responses. The primary role of this kind of AI is to act as an expert and advisor in various fields. But AI now goes a step further and challenges—and sometimes even defeats—human skill to produce content and find resolutions. (Whether AI could become our rival is a topic for another discussion.)
AI has also presented us with another side of the coin, which we have yet to decide how to trade: AI’s impact on education and effort—how to engage children, students and even adults to not use AI as a cheat sheet but instead to leverage AI to enhance their analytics muscles, to get more angles to the story and to research subject matters in depth.
With AI, we can write complex content, discover startup ideas and even seek fundraising in seconds. Are we ready for this? Probably not. Do we have a choice? Probably not. That said, the impact of AI is already here, so we should respond with an action plan.
Decades ago, internet technology access created an information-rich and information-poor gap. Although we have made considerable strides in narrowing this divide, today, we may face an even bigger one: The companies and individuals that adopt AI in their daily and professional lives may become incomparably more effective and efficient than those that will not. We may expect that AI, at a certain point, becomes a commodity, similar to a car today. Like the commute we have to take to get to an office or a university, our life may require a gear of AI-based solutions in order to perform our daily professional responsibilities.
Once we translate this concept to the life of a human, can you imagine what an individual could achieve by leveraging a “second brain” productivity approach powered by a learning AI? What kind of compound wisdom might we access in five years or a decade?
The same applies to companies. First, the ones that adopt AI in strategic business processes may have an advantage compared to those that won’t. In the second stage, those that embrace AI in decision-making may have considerable benefits compared to those that won’t.
How can you help ensure that your company gets that AI-determined strategic advantage? While AI can offer endless scenarios and forecasts and help smoothly run operations, the core of actual decision-making evolves in the space that belongs to a company’s strategy and vision—pure human territory. It is a place for dreams, striving for excellence, architecting new motions, challenging and triumphing. Via strategy and vision, a company’s decision-makers can identify long-term and short-term goals, facilitating the most accurate reflection of the business’s processes.
The more precise and structured a company’s business processes are, the easier to identify the part of those processes that can be AI-empowered or AI-automated. Once the automation is in place, deploying human monitoring over critical milestones could become a competitive advantage.
While all the power of AI is human-dependent on identifying how to measure success, strategy and vision provide AI with the coordinates enabling AI to construct applicable recommendations. Strategy and vision could even help AI identify cross-industry competition threats, helping companies avoid the collapses of the past, like Blockbuster.
Leadership should continue to cultivate the strategic directions that identify the vision and serve as the basis for goal setting. Once that’s established, we can leverage the power of AI to help build sustainable businesses, ensure resilience, preserve human energy and save time for the breakthrough of human creativity.
Original post: https://www.forbes.com/sites/forbesagencycouncil/2023/03/24/how-ai-could-create-a-strategic-advantage-for-your-company